PEPTO BISMOL TV + PRE-ROLL CAMPAIGN

We depicted the aftermath of unexpected over indulgence to highlight the need for an ultra-portable solution.

CHALLENGE

Launch brand new product, Pepto BISMOL To-Go,
as the magic bullet for the morning after the night before.

SOLUTION

People were already familiar with what Pepto BISMOL did, so we decided to focus on the reason they should always
have it on them—the unpredictable nature of social events. After all, when even the tamest of tailgates can turn
into a full-blown, fried chicken fiesta forever in your stomach, you better pray you have some Pepto on you.

TV AND PRE-ROLL

We dedicated each TV spot/pre-roll to depicting wonderfully rich scenes of debauchery at individual events,
like a tailgate or a wild Las Vegas party, but left it to people’s imaginations to figure out the unchecked consequences.

RESULTS

Our quirky TV and pre-roll campaign successfully launched Pepto BISMOL To-Go,
making it a popular choice for on the go stomach relief.

________

1,000’s oF CHUCKLES

1,000,000’s of bad DECISIONS erased

ONE HAPPY CLIENT

________