RITZ CRACKERS tv + PRe-roll CAMPAIGN

We turned Ritz Crackers into football players to promote their versatility as a game day snack.

CHALLENGE

Promote the topability of Ritz Crackers as the reason why it should be people’s go-to game-day snack
during football season, and get people to vote for their favorite Ritz Crackers toppings.

SOLUTION

Since people already knew and loved Ritz Crackers, we focused on celebrating
a few of the 1000’s of different ways you can top them through the lens of football.

TV AND PRE-ROLL

To resonate with football fans, each TV spot/pre-roll played up familiar moments
from the game, from face painting to streakers with a Ritz Crackers twist.

RESULTS

Our playful TV spots/pre-rolls made Ritz Crackers the #1 pick for NFL fans
as they cruised the supermarket before gameday, and drove 1000’s of them
to engage with the Ritz Crackers topping contest on Facebook.



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INCREASED SALES OF RITZ CRACKERS DURING NFL SEASON

DROVE significant social ENGAGEMENT

Put smiles on millions of faces

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