MARK SCott // CREATIVE DIRECTOR
markjscott@gmail.com | +1 917 403 3061 | MarkJamesScott.com
EDUCATION
BA Hons Advertising // St Martins School of Art London
EXPERIENCE
Creative Director 06/17—date
- Agencies/Clients: Razorfish, Macys, Havas, Arnold, Digitas, McCann, This is Lester, Rfoodx
- Managed remote team of 12+ creatives to develop global creative relaunch of Invisalign consumer and professional sites
- Collaborated with strategy, creative and account leads + client C-suite to personally write and implement
new brand voice platform for Invisalign consumer site
- Worked with UX and SEO leads to write successful UX and SEO copy for ViiV Healthcare and Invisalign
- Developed provocative social campaign for CABENUVA that spoke to its audience on Grindr using
the same explicit language that they already used to talk to each other
- Partnered with strategy, account leads and digital client lead to develop
successful U.S. Kia Stinger digital launch strategy that generated over 10k sales
Creative Director Spark44 06/15—06/17
- Partnered with account, strategy and N.A. client leads to launch multiple cars, including Jaguar’s first SUV
and make Jaguar the fastest growing automotive brand in the U.S.
- Worked with account and strategy leads to develop JLR’s social strategy, leading to a 250% increase in leads
and a doubling of showroom and online traffic for Jaguar alone
- Oversaw Range Rover’s award-wining, coffee-table-book-style Unparalleled Journeys in DM, ecrm and social,
which had a 246% above average conversion rate and directly led to over 400 Range Rover sales
- Managed diverse creative department of 12+ art directors and copywriters across two offices
- Oversaw brand voice for Land Rover and Jaguar in North America
Creative Director 08/13—06/15
- Agencies: Grey, Digitas, Spark44, Momentum, JWT, MRM
- Oversaw creative team, copy and UX copywriting for Volvo XC90 U.S. digital
launch that directly sold all 1,927 First Edition XC90s in just two days
Associate Creative Director 02/11—06/13
- Agencies: Havas, MRM, Barbarian Group, Organic
- Created launch campaign for new, CPG brand Pepto Bismol To-Go, which led to millions of hangovers being erased
- Repositioned CPG brand Ritz Crackers to make it the go-to snack during NFL season for millions of NFL fans
Senior Copywriter 09/08—02/11
- Agencies: BBDO, Havas
- Created AT&T’s first ever Apple iAds driving subscriber growth AT&T Mobile and successfully launched Triscuit’s Home Farming movement
Senior Copywriter Ogilvy NY 02/05—09/08
- Rebranded TWC with innovative “We Think Like You Think” campaign, plus won numerous pitches, including Allergan’s Natrelle breast implants
PERSONAL
Bon vivant, freestyle snowboarder, runner and fitness enthusiast, investor in stocks, crypto and startups
SOCIALS
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