MARK SCott // CREATIVE DIRECTOR
markjscott@gmail.com | +1 917 403 3061 | MarkJamesScott.com
EXPERIENCE
Creative Director 06/17—date
- Agencies/Clients: Razorfish, Macys, Havas, Arnold, Digitas, McCann, This is Lester, Rfoodx
- Managed remote team of 12+ creatives to develop global creative relaunch of Invisalign consumer and professional sites
- Collaborated with strategy, creative and account leads + client C-suite to personally write and implement
new brand voice platform for Invisalign consumer site
- Worked with UX and SEO leads to write successful UX and SEO copy for ViiV Healthcare and Invisalign
- Developed provocative social campaign for CABENUVA that spoke to its audience on Grindr using
the same explicit language that they already used to talk to each other
- Partnered with strategy, account leads and digital client lead to develop
successful U.S. Kia Stinger digital launch strategy that generated over 10k sales
Creative Director Spark44 06/15—06/17
- Partnered with account, strategy and N.A. client leads to launch multiple cars, including Jaguar’s first SUV
and make Jaguar the fastest growing automotive brand in the U.S.
- Worked with account and strategy leads to develop JLR’s social strategy, leading to a 250% increase in leads
and a doubling of showroom and online traffic for Jaguar alone
- Oversaw Range Rover’s award-wining, coffee-table-book-style Unparalleled Journeys in DM, ecrm and social,
which had a 246% above average conversion rate and directly led to over 400 Range Rover sales
- Managed diverse creative department of 12+ art directors and copywriters across two offices
- Oversaw brand voice for Land Rover and Jaguar in North America
Creative Director 08/13—06/15
- Agencies: Grey, Digitas, Spark44, Momentum, JWT, MRM
- Oversaw creative team, copy and UX copywriting for Volvo XC90 U.S. digital
launch that directly sold all 1,927 First Edition XC90s in just two days
KEY ACHIEVEMENTS AND EXPERTISE
- Proven track record of delivering measurable results from social, digital and traditional campaigns
- Managed teams across multiple locations to consistently exceed client expectations
- Developed cross-platform storytelling, social content, brand platforms and voices
EDUCATION
BA Hons Advertising // St Martins School of Art London
PERSONAL
Bon vivant, freestyle snowboarder, runner and fitness enthusiast, investor in stocks, crypto and startups
SOCIALS
LinkedIn
Insta
Twitter
TikTok
Strava